2014 - Spicy Start - New Ways to Turnaround / by Zack Smith

New Work with Tabasco, Seth Walker and Time Warner-Cable...but I see turnaround times shrinking fast!

This year is gotten off to a pretty good start: a nice new round of client proposals and my first product shoot of the year for the McIlhenny Company and a new spice Tabasco is launching..I got to use my new studio out in the Parish as Tamara and I knocked it out in a half day on our way to a 24 hour turnaround on edits..not bad. I'll send some photos when the ads are in..

I have seen a reoccurring trend happening in the last few years with corporate clients as it pertains to turnaround times. It used to be at least a 1-2 week turnaround time if we were dealing with film, since we had to process, scan, edit and send actual proof "sheets". In the last 10 years i was getting an average of 5-7 days turnaround with digital for large clients (most working w/ a creative team, and/or Marketing Department). This is ok if you have your digital editing workflow down and you can pump out some selects and low-res proofs to the client immediately after a shoot. Normally if the shoot entails 1 or 2 setups and the edits are not too intense, then 24 hour turnarounds are not too bad but communication should be at an all time high since timing is crucial - and re-edits are often needed.

In this case, I had a great time setting up the product shot in trying to achieve my goal of in-camera editing and leaving not much for me to do in post, and it worked. The only big issue was that the one configuration of bottles I did not shoot was what they wanted ...so I had to hire my good friend Saki w/ Lumos Retouching to do some fancy post editing and she killed it in a short amount of time.

Next time I will photograph each and every configuration humanly possible so that I don't have to hire out for editing, it's just easier that way. It only takes a few more minutes and you don't to re-set the lights!

Later on this month I have a job with Time Warner Cable, Jensen Tuna Company, Seth Walker-musician, and starting to gear up for marching in some Mardi Gras parades. 2014 doesn't stop...Rotary Downs album release March 22nd, playing Jazz Fest 1st Friday, also - my solo photography show at

Scott Edwards Gallery

opening April 12th! More details....

Be on the lookout: i will be announcing my RAW Workflow Workshop at the Propeller March 27th

http://gopropeller.org/events/613/

I just got back from a deer hunt in Luverne, Alabama, and waking up before the sun was a great opportunity for some sunrise photography! Enjoy!