Jazz Festin' in a Cadillac with LYFT, Trombone Shorty, and New Breed Brass Band / by Zack Smith

I shot New Breed Brass Band for LYFT and Trombone Shorty Present: Jazz on Demand 2016

I shot New Breed Brass Band for LYFT and Trombone Shorty Present: Jazz on Demand 2016

Ok, so picture this: You are looking for a ride from the Fairgrounds or to the Fairgrounds for the 1st day of Jazz Fest 2016. You open your LYFT app and type in your destination. Ten minutes later, you get picked up a LYFT SUV (you know it's LYFT by the pink mustache on the dash, really) with tinted windows, sit down, and music starts playing. The music is not on the radio or a CD player - it's a LIVE BAND rocking in the backseat complete with a photo booth to mark the occasion. A genius marketing ploy if you ask me.

Trombone Shorty for LYFT and Trombone Shorty Present: Jazz on Demand, photo Zack Smith

Trombone Shorty for LYFT and Trombone Shorty Present: Jazz on Demand, photo Zack Smith

But before all that jazz got to happen, we did a super fun and quick photo shoot with non other than the man himself, Troy "Trombone Shorty" Andrews. A little backstory: Troy and I rehearsed and recorded in the same studio a while back and passed each other in the halls many times over the course of a few years. Always a super nice guy, always saying hi and a bringing you in for a slap and embrace. We had always wanted to work together on something and I can't tell you how many times we talked about it... "shoot soon?" "let's do a cool photo shoot" " yes, soon!" was always how we parted ways. So I was over the moon when I got the call from LYFT to photograph this campaign and heard he was going to be available for the early part of the session.

The folks at LYFT were a young, energetic, and organized group. I really enjoyed working with Lauren and the crew from LYFT, as well as the New Breed Brass Band which featured Troy's nephew on snare and leading the band. I'll let the photos tell the rest of the story...