My dog is famous. Your dog may be on the internet via Instagram, Facebook, or the many photos you took of them on your cell phone. I'm not bashing, I'm just saying my dog is famous. My 10 month old Old English Bulldog is indeed internet famous by way of our many Facebook posts and Tweets, but he has also met Santa. You heard me, the man in Red. Jolly Saint Nick. Mr. Claus if you're not nasty. Here's how...
I was recently hired to help a company advertise their new product, a Christmas pet bundle that includes a stocking filled with 4 dog toys and a holiday themed collar. The stocking included some fun toys for a dog and I wanted to find a way to set their product apart from the rest of the pack in this busy holiday season. The first suggestion I made was to make their photography the best for that category. After doing research on the subject, I found that this wouldn't be too hard since most of the toy bundles for dogs I was finding were shot with poor lighting, bad composition, and were not reflective of how much FUN a dog stocking bundle could be to give to your dog!
I started surfing around for some Santa pics and found so many great ones. I then brought my Paul C Buff 1600 watt light kit n the kitchen and began doing mockups of our dog Tonka staring off into space and playing with the toys in the bundle. Before crafting some photomerges in Photoshop I sent the best photos I did of Tonka to my favorite cut out artists at Misterclipping. I have been using them for clients such as Krewe du Optic, King James and the Special Men, and Lebardo Scrubs.
I designed a few more funny action shots of Tonka with Santa that highlighted the clients product in the best way possible. I also did some product shots in my studio that I also sent to Misterclippings and they turned out great, as usual. In conclusion, finding out as much as you can about your clients product and how they want to represent it is the first step you need to take in formulating a good plan of attack. Next, you will want to research as many competitor products in the similar category as possible. Knowing how the rest of the field is photographing, listing, and marketing their products will give you some guidelines on how you can make yours stand out from the crowd. Consistent and colorful lighting will drive more viewers to your product and increase their conversion rate.
As a big THANK YOU for taking part in this post and reading it, I am giving you a PROMO CODE coupon for this very same Christmas Pet Bundle!
Click the photos below or THIS LINK & enter TOPDOG15 at checkout for %15 off! Order today and get before Christmas with 2-day Free Shipping!
Merry Christmas from TONKA and Zack Smith Photography.