You could be photographing a CEO's headshot or your own family Christmas photo, by connecting with your subject on a deeper level it will always result in a more powerful portrait.
Whether I am photographing a business person, a musician, or a family of six, I am always faced with the duty of making the best photographs of them that they will be happy with while still being creative. Over the last 15 years photographing people in the loudest most awkward situations to the subtle and quiet intimate times, there are a few techniques and practices I use to make sure I am confident in my approach and that my subjects react to me in the most natural way possible.
1. Do Your Homework and Know Your Subject
Anytime I am about to photograph someone, I always do my research on them beforehand. Even if it's only to review what the shoot is about and why we are heading out to a remote swamp (yes!), it always helps me to get my mind and intentions focused on my subject and the story. I like to research my subject's likes and dislikes, review their latest album if it's a musician, or even request mixed songs from the album cover we are shooting the next day. I always like to have topics to talk about with my subject so that we can establish a rapport and maybe even a friendship along the way.
2. Prepare to K.I.S.S. and Make it Count
Hey now! By reviewing your gear the night before and detailing your intention behind your shoot, you will know what gear to bring and what to leave behind...Keep It Simple Stupid! When I only bring the gear I need for a particular shoot, I can manage my conversations with my subject much easier and not worry about the hassle of gear I will need. I find that when I am able connect with my subject and not be concerned too much about light modifiers and stands, we can both find a place that is collaborative and comfortable much faster! QUICK TIP: If you don't feel comfortable yet with a new light you just bought, don't bring it until you can change it's settings with your eyes closed. Just because you got some new gear and are chomping at the bit to use it and impress the new big client, doesn't mean you need to bring it out right away.
3. Shoot with Intention and Have a Goal in Mind
I always make a point to meet with my subjects in person before our shoot. If all my subject has time for is a phone call, I'll take that as a great opportunity to talk with them about Why we are shooting, Where the images will go, Where we are going , and How I want to make this photograph the best thing they have seen. Detailing my intention and sharing ideas on photographic techniques I have to meet their goals, I have begun a unique collaborative environment that has already started to build a relationship.
4. Bring a Familiar Face and Familiar Place
Having your subject bring a friend join the photo shoot can create a comfortable support system for your subject if you feel there may be some nerves present when the big shoot day happens. I like to always review our location together so that if we need some privacy and less of a public place, we can easily find that at the last minute if need be.
5. Most Importantly - Have Fun
If you really do enjoy what you do as a photographer it should be present in the way you walk, talk, and hold the camera. Make a new friend, experience life through a strangers eyes and practice empathy! Do these things before you put that camera in between your face and theirs and I guarantee a level of comfort and trust will begin to emerge in your work, and thusly in your subjects eyes and pose!