Professional Lifestyle Photography for your Brand or Business in New Orleans
Not all businesses and brands can benefit from a simple headshot on a single color background. I have over 15 years of specific industry related lifestyle photography experience and I can help you craft your next photoshoot. As a Louisiana based lifestyle and brand photographer I have enjoyed working with the natural and man made landscapes to create unique photography for local and international brands. I have produced, shot, sourced talent and locations for lifestyle shoots for Camelia Beans, Live Nation (House of Blues) The New Orleans Tourism and Marketing Corporation, The New Orleans Convention and Visitors Bureau, Chase Bank, Hancock/Whitney, SOPO Clothing Boutique, Dirty Coast T-shirts, and hopefully you!
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Lifestyle Photography tells the intimate story of your brand, Your business...YOU!
In my opinion the key to great photography is its power to motivate the end user. I know I can use a camera, I can be creative and use my lights to create depth, color, and contrast - but does the image resonate and move the viewer? That is the question I have to ask each client so that I can use my talents and be of maximum service. You know when your brand needs dynamic concept driven photography in the right location. This is the way I like to describe lifestyle and branding photography.
On a recent branding photography shoot I helped produce and photograph for Camelia Beans, we had to create very specific “scenes” for the client that resonated with their audience. When selecting talent, locations, and props for a lifestyle and branding shoot I always have a long list of questions for the client. It’s important to understand the type of people that your client want to market to so that the photography can mirror or enhance the perceived lives of the potential buyer. I really feel there is a certain level of human behavioral psychology that goes into a brand shoot, and I think that is a blast…yes I am a nerd but you want this nerd behind the camera, trust me!
I love how Tee Rubin used her lifestyle photos from our session for her brand. Her website - Colelaeat.com is informative, colorful, and offers helpful information through her blog on food, photography, and insights on her brand!
Author Meredith Wild used a photo we took during her author book head shot session for the commerce page on her website. What a great idea! You can see her at Meredithwild.com
Zack smith Photography
Zack Smith is an award winning industry leader for photographic services including headshots and business branding in the New Orleans and Gulf Coast Region. He counts CHASE Bank NA, Whitney Bank, NIKE, New Orleans Jazz and Heritage Festival, New Orleans Tourism and Marketing Corporation, New Orleans Convention and Visitors Bureau, and Tulane University as continuing clients. Book your next business headshot or branding photo shoot in the New Orleans area now!
Zack Smith Photography has opened his studio in uptown New Orleans. Now it is easier and more convenient than ever to come by the studio and leave with your new business headshot pic, corporate headshot, or portrait. Zack Smith Photography is committed to giving the New Orleans professional community the most comfortable, creative, and convenient headshot experience available.